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About me

Seeing the bigger picture and understanding more about the process of building a successful product is my top priority. Having that goal in mind I went through being a web designer, front-end developer, took a Ruby programming language course and during the last year, I got certified as a UX designer. I believe that design should not only look good but also serve a function and I have just the right skill set to contribute to the design and development processes.

What I love to do is building layouts (HTML, CSS), responsive design, affinity diagrams, user flows, interaction designs, prototypes, wireframes.

I’m looking forward to putting all my knowledge into some awesome products!

My Work

The UX design process


UX is a problem-solving discipline based on research and this is the most important part of the process. Competitive benchmarking, online surveys, interviews, usability testing and card sorting and only some of the techniques you can use to gather some qualitative and quantitative data.


Raw research data isn't enough, we need to analyze that data so we can express the problem clearly. One great way to do so is creating an affinity diagram also known as K-J method. This is a collaborative method, that gives you a high-quality output and gives everybody a voice.


Once we have done the research and have a clear definition of the problem we can start to design the solution. One of the first places to start designing is information architecture. This refers to how we organize, structure and label content on our software. Then we can define how the user is moving through this structure by creating the user flow.


Prototype identifies issues before the build and by doing so it minimizes the risk of building a flawed product. It also helps to validate or invalidate assumptions. Before we start prototyping it's important to choose the fidelity of the prototype, which refers to how close the prototype replicates the end state of the product - the higher the fidelity the closer it resembles the finished product.


Depending on the fidelity of the prototype we can get great insights from the user and see what works best. This phase can take several cycles before we get to the solution. High-fidelity prototypes are giving the best opportunity for conducting usability testing and depth interviews.


Part of the transition from design to development is to communicate clearly to the developers what exactly we are going to build. That's what wireframe do. It includes annotated notes or system rules. Without this blueprint key parts of the product may fail to be developed properly.

Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.

Steve Jobs

Ease of use may be invisible, but its absence sure isn’t.


If you think good design is expensive, you should look at the cost of bad design.

Dr. Ralf Speth

Get in touch

I’m a UX designer based in London, United Kingdom and available for full-time roles & freelance projects.